Spring Collection featuring Her

Technology is advancing at a greater pace than we have ever thought was actually possible. Sure, we imagined it and expected to go faster if anything given our predictions for what the year 2010 was supposed to look like from movies made in the 1970's and 1980's. But realistically? We can only expect so much to happen at once or really, we can only expect so much to be released on the open market. Otherwise, I think we're catching up to our fantasies and science fiction stories at an alarming rate. 

Generations are being raised on i-pads and smart phones. We live on our phones. We are lost if we can't find our phone, forget it at home or god forbid - the battery dies and we don't have a charger with us or even more tormenting, no outlet. We socialize with each other in person while keeping our eyes on our miniature screen and barely put it down; whether it work, social media (not actually socializing with other people, but networking) or just playing candy crush, the large majority of us don't know how to be present. 

source: 2.bp.blogpsot

Her is a beautiful movie by Spike Jonze about socially reconnecting ... with an IOS system. But nonetheless, Joaquin Pheonix's character, Theodore, learns how to love again and how to emotionally reconnect, eventually, with another person and how to get himself out of his own funk. 

For the put together guy who finds freedom with technological growth and keeping up to date with the latest gadgets, we give you, our outfit inspired by Theodore from Her.

A laid back but tailored linen jacket keeps things casual but put together when you're out and about. You may not have to wear a wool suit to the office everyday but you don't want to look like you just rolled out of bed. The colored cotton pants keeps the outfit lively with fun socks to match and play on subtle details, like the purple stripes in your custom shirt. The custom shirt has two chest pockets for your phone (where Theodore keeps his) or business cards, ready for you to connect with anyone at the local coffee shop or wifi bar. The shirt also features a special button down that I have yet to see anywhere else. Photos to follow in a few weeks. 

Interested in a casually tailored garment like a blazer or just pants for the warmer seasons? Want to have brighter colors and start exploring away from the ordinary navy's and gray's? Want a different kind of collar like the 'batman' collar or want to even know what a 'batman' collar is and how many different ways we can button down the collar? Contact us at info@9tailors.com! 

Beer and Blazers

Today is Samuel Adam's Cicerone Test. 

Samuel Adams Beer
source: thedraftlist

A cicerone is an official beer connoisseur who has been officially certified by the Cicerone Certification Program. Samuel Adams offers their employees training within the company to pass their cicerone program. As a reward, the company generously gives them a custom made blazer (made by us), commemorating their achievement. 

Custom 9tailors Blazer exclusively for Samuel Adams Cicerones
(tie: Jegman)

Just like our other garments, these are custom made to each person. A few days before the exam, our expert style consultants go to the Boston Beer Company's Headquarters at the Design Center to measure each potential cicerone.

You need more than just love for craft beer and being able to handle beer so hoppy you can chew it (gross). Having a beer belly, drinking copious amounts of Sam Adams beers and going on multiple brewery tours doesn't get you into the club either, becoming a cicerone is not easy. There were a handful of candidates that were getting measured for a second time and they've made the test more difficult. Some students say they recommend opening their books 4 months in advance, otherwise, study for as long as you can. One guy decided it was best to cram everything in, in 3 weeks to which another candidate scoffed at and says there's no way he'll pass. 

Employees fly to Boston from all over the country to take this test with a few cram days beforehand for review. Different brew samples are laid out in front of them mixed in with good batches, bad batches and stale beers; ingredients need to be identified and it's freshness pinpointed. 

When all is said and done, they get a beautiful custom navy blazer with the official club patch with a monogram of their choosing on the inside. There's nothing like local brews and local fashion love affairs. 

And for those of you who are curious, there was a healthy amount of woman candidates present, it's not just all men. I'm excited to see how many blazers of the 25 people we measured get made. Best of luck to everyone! 

Interested in getting custom blazers for your company? Have a team sport coming up that you need blazers for? Like the Henley Royal Regatta? Contact us at info@9tailors.com! 

Blah Blazers No More! It's Sale Time!

Blazers have always been a wardrobe staple. In addition to that classic navy, modern gents can now wear colorful chalky mints, bright blues and heathery grays! Don't be afraid to up your game this spring. You can wear color! Replace your tired ol' jacket and get the modern blazer.

Good thing 9tailors is here to help!  Now through March we're offering a 20% discount on all of our spring blazers from summer-weight wools to linen. 

Contact us to make an appointment at info@9tailors.com or at 617.286.6135.

Some more info about how the discount works. 

• 20% on blazers in the cotton, linen tweed, B or C collection fabrics .
• All extras are NOT eligible for 20% discounts.
• The promotion is valid from March 1 to March 31st 2013 at 11:59PM EST.
• If you do not purchase the qualifying items when the promotion is in effect, the discount will not apply.
• Tax, shipping and handling charges apply to all promoted items.
• Cannot be combined with other discounts or promotions.
• Void where prohibited.